YOUR KEY TO TRANSFORM YOUR BUSINESS.

DISCOVER HOW TO ELIMINATE WASTE AND SAVE MONEY.

BUY THE BOOK

CIRCULAR ECONOMY SAVES MONEY

STOP WASTING WASTE.

RETHINK YOUR PRODUCTS AND SUPPLY CHAIN

INNOVATE TO MORE PROFIT.

The key to circular business transformation lies in the way we empathize with people and respond to the frictions in their everyday lives in a way that prevent things from falling out of the use system.

Currently our economy and industry use a take and make linear model. Raw Materials are mined and used as products and then thrown away. Waste, pollution and resource scarcity are hallmarks of this linear model. In the Circular Economy, most materials enter back into either the biological or technical streams.

The circular economy is a systems solution framework for building a resilient economy that delivers both long term prosperity and a means to address global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, all driven by design: eliminate waste and pollution; keep products and materials in use; and regenerate natural systems.

1

Linear Is Out, Circular Is In: An Economic Revolution

Discover the economic and environmental issues with our traditional linear business models. Discover the growing demand for circular solutions. Uncover how to compare the Circular and Linear Economies.

2

Rethinking Business For a Circular Economy

Discover new ways to identify new business opportunities through a circular approach. Map out how to design your new circular business model to design out waste. Redesign your current products to maximize the benefits for a circular approach.

3

Rethinking Material Lifecycles

Learn how to analyze your suppliers, sourcing, and distributors to restructure them toward a circular approach. Identify new materials and sourcing to reduce costs and improve quality. Explore how to redesign the product and packaging for even more benefits.

4

Redesigning the Future to be Circular

Explore how food producers, designers, architects, builders, makers, and the fashion industry are embracing this circular approach to their business and profiting from it.

5

Creating a Circular Economy for All

Lastly, map out to you can participate in this circular economy with your individual actions and in your career by realizing how all of these global visions of a sustainable future come together.

THIS BOOK IS YOUR ROADMAP

GRAB YOUR COPY TO BEGIN.

Whether you’re a designer looking to create better products, a manufacturer looking to streamline your operations, or simply looking to develop a healthy and sustainable lifestyle, this book shows you how.

BUY THE BOOK NOW!

THIS IS NO SKINNY PAMPHLET!

BOOK SPECS

COMING

April 27, 2021
LENGTH

400 pages
CHAPTERS

25 chapters with 5 Parts (plus bonus content)
CONTRIBUTORS

Guest interviews and sidebars from some of the leading voices in Circular Economy, including: Ellen MacArthur Foundation, Ikea, Intel, US Green Building Council, Interface, BP, Legrand, Cradle to Cradle, Brightworks, AirCarbon, DeepGreen Metals
ILLUSTRATIONS

Packed with over 50+ diagrams, charts, or illustrations to bring these ideas to life

How do you imagine a circular economy?

Imagine Circularity, the first-ever global survey on perceptions of circularity, seeks to understand how different stakeholders see and imagine the circular economy. The aim is to engage one million participants from around the world to produce a representative sample of their views and understandings.

JOIN THE MOVEMENT

HEAR FROM THE AUTHORS

WEBINAR: A VISION OF A CIRCULAR ECONOMY

GET IT FROM YOUR FAVORITE BOOKSELLER

ORDER YOUR OWN COPY TODAY!

Preview

Buy from Amazon starting at $26.99
ORDER NOW

Buy from Barnes + Noble starting at $26.99
ORDER NOW

Buy from Powell's starting at $26.99
ORDER NOW

Buy from IndieBound starting at $26.99
ORDER NOW

“

I'd heard about the Circular Economy, but saw it as one of those innovative European concepts and didn't know how to apply it to my business. This book really showed me clear strategies to use in my business immediately.

Kelsey N.

“

As Director of Sustainability for a large company, we have been working to reduce our carbon footprint using the traditional approaches (power purchasing, buying offsets), but Circular Economy for Dummies showed us entirely new ways to think our suppliers and sourcing to uncover new ways to cut carbon and save money.

Jonathan C.

“

We manufacturer thousands of products, working with hundreds of suppliers. Greening that supply chain is my full time job and can be overwhelming. This book really helped me create a clear roadmap to strategize how to work with our suppliers and prioritize what to do first.

Bonnie H.

“

This book introduced me to a framework called the "9 R's" that completely changed how I approach sustainability and look at our consulting work. This book was the perfect intro to the Circular Economy and our ESG and zero waste efforts.

Amir D.

“

After decades dealing with fluctuating prices from our suppliers, I started looking for ways to source something else for our line of paints and sealers. We explored sustainability, but got caught up in expensive certifications and 3rd party labels. We needed a new approach. This book showed us a new approach to greening our products that we never thought of before that will save us $$$!

Jim H.

STILL HAVE QUESTIONS?

WE'VE GOT ANSWERS.

Q. Why should I care about the Circular Economy?

A circular economy is an economic system designed to save money, eliminate waste, and achieve deep sustainability. No-brainer, right? Circular Economy For Dummies explains why the old way of doing things (the take-make-waste model of a linear economy) is fast going the way of the dinosaurs, and it gets you ready to think circular. From business processes and material lifecycles to circular design in just about every industry, this book is a fascinating glimpse into the sustainable future we urgently need.

Q. Who's this book for? I'm new to sustainability.

Whether you're brand new to the concept of sustainability and the Circular Economy, or the Director of Sustainability for your company, this book is the perfect way to get up to speed quickly on ways to eliminate waste, improve your impact on the environment, and boost the health of your products.

SUBSCRIBE NOW

we'll never share your email